Put your ad spendbehind your music.
Promote your music, content, shows and tours through your own connected artist identity — without learning Meta Ads Manager.
- Ads run from your artist identity
- Use content you've already posted
- Build audiences you can reach again
- Simple management pricing
15% management on your first $1,000 of monthly ad spend, 10% above that. No subscription, no setup fee.
Your ads run as you.
Connect an eligible Instagram professional account and SoundSpend handles the advertising behind the scenes while your audience sees your actual artist identity — subject to Meta's advertising policies, account eligibility and platform requirements.
Generic promotion
@RandomMusicPromo
Artist song over stock visuals
↓
Spotify
↓
Nobody learns the artist's name
SoundSpend
@MayaStoneMusic
Her actual Reel
↓
Engagement
↓
Music
↓
Her audience grows
Even if they don't click, they still discovered you.
Your SoundSpend ads are designed to put your actual artist identity and content in front of potential fans. A stream is valuable, but so is someone seeing your name, hearing your song, watching your video or following you. SoundSpend works behind the scenes. The audience sees you.
A professional Instagram account (Creator or Business) is generally required, and eligibility is determined by Meta.
Build the audience once. Send them wherever matters next.
SoundSpend isn't a Spotify tool. It's fan-development infrastructure. Every campaign builds an audience that's yours to reuse — and you decide where each campaign points.
Your identity
Ads run as your artist account, not a promo page.
Your content
Your Reels, your footage, or an ad we build with you.
Your audience
Everyone reached is remembered and reusable.
Your destination
Streaming, video, tickets, merch, your site — your call.
One fan journey, running in the background.
Most artists pay for attention once and lose it. SoundSpend keeps every person who engages with you and moves them along — from stranger, to listener, to someone who shows up.
See how audiences buildArtist content
Your real Reel or clip goes out under your own artist name.
A potential fan sees you
They see your face, your name and hear your song.
They engage
A watch, a like, a comment, a profile visit, a follow.
Warm audience signals build
SoundSpend organizes useful audience groups in the background, where supported.
Listen
They land on your music page and pick their streaming service.
Next release, tickets, merch
Warm fans get the drop, the show and the vinyl.
Six campaigns. Pick the one you need.
No media plans, no ad sets to configure. Choose an outcome and we build the rest.
Grow My Audience
Put your content in front of people who have never heard of you.
Promote My Music
Send people to your song on the streaming service they already use.
Grow My Instagram
Push more attention toward your Instagram, so your posts land on more feeds.
Promote a Show
Sell tickets for one night, in one city.
Promote a Tour
Enter your dates once. Every city gets its own local funnel.
Sell Something
Merch, vinyl, a special release — anything with a link.
Ads made from what you already have.
Promote an Instagram post as-is, send us raw footage to cut with your song, or upload a finished ad. Nothing runs until you've approved it. Whichever you choose, the goal is for the fan to see the artist — not a faceless promotion brand.
Inside the Creative StudioUse an Instagram Post
Promote something you've already published.
Create an Ad With SoundSpend
We cut your footage to the right shape with your song.
Upload a Finished Ad
Already have it exactly how you want it? Drop it in.
Honest pricing
Your budget goes to the ads. Management is 15% on your first $1,000 of monthly spend and 10% above that, shown before you pay.
Audiences that compound
Everyone who watches your video is saved. Your next campaign starts warmer than your last one.
Your own music page
Every campaign gets a SoundSpend link with all your streaming services on it — and we count every tap.
Spend more. Pay a lower management rate.
SoundSpend charges 15% on the first $1,000 of monthly advertising and only 10% on anything above that. No subscription. No setup fee. No mystery markup.
Example: $2,500 of ad spend in a month = $300 management, $2,800 total.
See the pricing calculatorReady when you are.
Set up your artist profile and first campaign in a few minutes. You only pay when you launch.